Content Strategy, Production & Editorial

Jobs Victoria Website & Case Studies

As Digital Content Writer and Producer at Jobs Victoria (now Department of Jobs, Skills, Industry and Regions), I was contracted first to audit the Jobs Victoria website and develop a new information architecture, working with the UX, business-as-usual, and technical teams, then stayed on as Content Producer, writing, editing, and publishing site content in Squiz Matrix. I also wrote the style guides the site's content authors worked to after my contract ended. I initiated and led the ‘Working Stories’ video series: a collection of film and photography case studies profiling Victorians who had found pathways to employment through Jobs Victoria programs, alongside the employers who partnered with them.

I managed the ‘Working Stories’ project end to end, briefing and collaborating with Angry Chair and Kit Photography, identifying and securing talent across Victoria in collaboration with employment groups and organisations, and conducting the interviews on location. I then wrote and edited the site content for each video, shaping raw interview material into stories that were warm, specific, and respectful of each subject's experience. The work spanned regional and metropolitan Victoria and required careful coordination across government, employment organisations, production companies, and the individuals whose stories we were telling. The goal was to make the human reality of these programs visible, and to make the people in them feel genuinely seen.